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100+ Brazilian Co-location Providers
Latency to Brazil is a significant issue both from USA and Europe. Typical latency between a end-user in São Paulo or Rio de Janeiro and servers in USA is 200 milliseconds with 300 milliseconds or more to Europe. As the first point of… Read more →
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Don’t Sell Technology FOB to Brazil
It’s a common intuition between agile technology companies that testing the Brazilian market by selling from abroad is a good way to test out the market in Brazil. Even Apple had this approach to the Brazilian market for many years. FOB sales might… Read more →
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328 500 Mobile Subscriptions Discontinued Daily in Brazil
For years, the headlines about mobile penetration growth in Brazil have been focused on the net growth numbers. However there is an unreported huge number of mobile subscriptions that are discontinued in Brazil every year. Along with net growth data, the Brazilian Agency… Read more →
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Total Cost of Ownership of an iPhone in Brazil
Brazil is known for selling some of the world’s most expensive iPhones. In this post we are looking beyond the sticker price and trying to establish the TCO of an iPhone in Brazil. Many articles have been written about the cost of electronics… Read more →
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Buscapé and the Brazilian Price Comparison Market
The European price comparison company Kelkoo recently advertised for business development managers for the Brazilian market at their office in the UK. I know Kelkoo fairly well from Europe and although I have been active in the Brazilian digital-media scene for half a… Read more →
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Software Business vs. Brazilian Software Piracy
Brazil has earned an international reputation for software piracy. In this post I analyze how this affects foreign software business. Our company is frequently visited by foreign software vendors that consider localizing their software to Portuguese or establish a commercial presence in Brazil.… Read more →
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Consumer-to-Consumer Distrust in Brazil
Internet have disturbed industries where traditionally brokers and middle-men role were strong and profitable. This disruption mostly happened through introduction of online automated self-service systems. Traveling agencies are one of the first industries that comes to mind, but there are many similar examples.… Read more →
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Mobile Data in Brazil is Cheap
So, I guess you have been reading about how expensive everything is in Brazil. You might even have read that Brazil has the 2nd highest telecom rates in the world after South Africa. All this is true. What is easy to forget is… Read more →
